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Strategy

Tikkurila is a leading Nordic paint industry professional known for its high-quality surface treatment products and expert services. Our aim is to ensure the best possible user experience in the market. Strong brands, a culture of service, sustainable solutions and market leadership are among our most important competitive advantages. The strategy is currently being updated and we will share our renewed growth strategy in 2019.

Tikkurila’s focus is on carefully selected customers, certain geographical areas and its own strong brands.

  • Tikkurila serves consumers, painting professionals and selected industrial sectors.
  • Tikkurila operates in the Nordic countries, Russia, selected Eastern European and Central Asian countries as well as in China. 
  • Tikkurila invests in its own strong brands and focuses on premium paints.

 

Strategy

 

Mission and customer promise

“Nordic quality from start to finish” i.e. we want to offer the best customer experience in surface treatment.

Vision

”Surfaces that make a difference”.
 
Our vision includes all megatrends that affect Tikkurila and gives a clear direction for the long-term development of the company. We not only want to offer products that protect and decorate surfaces but also to develop more solutions and materials to make our customers’ work easier and more efficient. Tikkurila want to answer customers' needs about more durable, functional and environmentally friendly surfaces.

Sustainability promises

Tikkurila’s Corporate Responsibility program “A Colorful Tomorrow” provides Tikkurila with a framework for responsible and sustainable development. In 2018, Tikkurila will renew its Corporate Responsibility program, and together with key business personnel, has defined concrete sustainability customer promises in line with its updated strategy. These promises will guide the company sustainability initiatives and support the business development from the sustainability point-of-view.

 

The sustainability promises are

  • We drive our portfolio towards maximized performance with minimum environmental impact.
  • We improve and protect air quality with our products and professional services.
  • We drive at better resource efficiency with quality, safety and durability on top of our minds. 
  • We are a responsible and active partner in our communities.

 

Values

Our values—trustworthiness, innovativeness, and professionalism—steer our operations and support sustainable activities. They come alive in decision-making situations every day, on both small and large scales.

 

We are trustworthy

 

Value trustworthy

We create and offer quality brands, services, and products that people can trust are safe, reliable, and environmentally sustainable.

We Are Innovative

Value innovative

We drive change in the market and offer novel solutions for our customers' needs. 

We Are Professionals

Value professionals

We add value to our customers, owners,  and the community - every day.